Today, Shenzhen International Logistics Technology Co., Ltd., a veteran brand with the banner of “Smart Logistics? Intelligent Manufacturing System Integrated Solutionâ€, in November 2016, has a long-term vision and established a wholly-owned subsidiary “Shenzhen Todayâ€. International Intelligent Robot Co., Ltd., has a posture of attacking the city in the field of AGV.
With a registered capital of 50 million, the sales performance in the first year has broken through 60 million. Today, international robots have become the main force that can not be ignored in the field of AGV robots. The future is beautiful. From smart logistics system integrators to intelligent logistics equipment manufacturers, today's international robots' creation and future planning can take on the company's expectations and the industry's attention. To this end, the new strategic robots all media, "logistics handling robots" magazine face Interview with Mr. Xu Feng, the vice president of International Group today and the general manager of International Intelligent Robots today, I am willing to share with the industry.
Picture: Mr. Xu Feng, General Manager of Shenzhen International Intelligent Robot Co., Ltd.
The reason why the international robot was founded today
Today, the international company has always adhered to the principle of “stable†– this is closely related to its customers in the industrial sector. Customers want the company to provide stable and less faulty services. Today, the international company runs through corporate culture and decision-making, and the same is true for the establishment of a robot company. - According to the data verification, the parent company has invested 50 million yuan in the initial investment to support the stable growth of the robot company.
As we all know, is international today a smart logistics? Intelligent manufacturing system solution integrators, serving customers with customized integrated solutions, have been immersed in system integration for 18 years, and have been in full bloom in various industries. With the changes of the times, many equipment manufacturers are also aiming at the system integration business. “The cakeâ€, the competition market is getting more and more fierce. In the competition, “Today’s International†deeply understands that it is necessary to have core equipment for independent research and development. Only in this way can we enhance the brand competitiveness and enhance our bargaining power in the wave of change, thus making decision-making. More flexible, and invincible - "Today's international intelligent robots" came into being, with AGV and robots as the main products, committed to becoming a professional engaged in the development, production and sales of industrial robots, intelligent equipment and robots. In order to pursue today's international expansion and vertical deepening in the field of intelligent logistics technology.
Xu Feng told the new strategic robot all-media reporter that the establishment of the subsidiary not only can provide the parent company with more efficient and reliable various types of AGV equipment, but also can effectively reduce costs for the enterprise - for example, after the production of laser forklift AGV continues to increase, The way of working with suppliers will also be more flexible, which will help reduce costs and improve overall competitiveness, which will benefit all parties.
The competitiveness of international robots today
At present, in the face of the Wanjia competition in the AGV robot market, where are the advantages of international robots today, how to ensure their competitiveness? Xu Feng believes that today's international robot strategy can be summarized as "three persistences": adhere to mature technology, adhere to the principles of the industrial field, and adhere to the exploration of applied practice.
Adhere to mature technology
The so-called mature technology is mainly based on today's international robot's fist product - the laser forklift AGV navigation method and the car body core components are the most mature brand suppliers.
On the one hand, today International adheres to the laser navigation technology of Kollmorgen NDC. With the development of navigation technology, many domestic manufacturers began to develop their own navigation technology, including laser navigation technology or non-reflective navigation technology, visual navigation or other navigation modes, which is a good thing for the development of domestic navigation technology, but today International believes that it is not difficult to catch up with foreign countries in the next three to five years. If you rely solely on your own research and development, the results may not be optimistic, and the laser navigation technology of Kollmorgen NDC has been verified by the market for decades. Enterprises have long been praised in the industry, and the performance is more mature and stable, in line with today's international development ideas.
On the other hand, today, the international insistence on the use of the world's top core components, the entire laser forklift AGV indicators are subject to the European standard, pay attention to detail control. The NDC platform is independently developed on the control system. The car body adopts the chassis and gantry imported from Europe, and it gathers the strengths of the public, and carries out comprehensive design and customized production. It adheres to the rigorous and scientific attitude and reflects the international Product stability, reliability and long life requirements.
Adhere to the principles of the industrial field
The requirements of customers in the industrial field are stable - the process and production environment of the factory are relatively stable. Therefore, the AGV service required by customers must also pursue high quality and long service life. For example, customers in the tobacco industry do not pursue innovation every year. The concept is applied in the factory, but it is required that the AGV can continue to operate stably after ten years, while avoiding the problem during use, and choosing a stable product in the industry, it will be stable and far-reaching.
Xu Feng said that industrial products and consumer goods are very different. Consumers are accustomed to spending money to experience new functions. New trends and new experiences can cater to consumers' needs for new things, but they may not be the real needs of consumers. Consumers can spend money to experience it, and after the disappearance of freshness, they can be discarded. But industrial enterprises can never consume for advanced technology, not for a quick time, but based on actual needs and long-term development. It is stable, safe, and cost-effective.
Adhere to the exploration of application practice
Today, the international intelligent robot is based on the parent company's system integration application field, through 18 years of intelligent logistics in tobacco, new energy, cold chain and other fields? Intelligent manufacturing system solutions landing experience, profoundly mining AGV robots in smart logistics? The process, quality and pain points in the intelligent manufacturing system environment have now thoroughly understood the entire system and body of the AGV, and can predict the condition of the components during the operation, so it can perfectly avoid the problem - in terms of design stability, today The international community is quite confident.
Table: International industry share and sales in the first half of 2016 and the first half of 2017
At the same time, today, the international community also strengthens the autonomy of core technologies such as software and dispatch control. Whether it is the dispatch system of AGV itself or the software system of the entire logistics production line, it is the international advantage today.
Today's international robot positioning and market prospects
As an old recruit in the AGV robot industry, today's international robots have always positioned themselves to be the image of quality and stability, and the product market positioning is mainly for mid- to high-end customers.
At present, the international robots are mainly laser-guided AGV products. In the near future, the company will develop a more complete product line. It is reported that the company plans to launch high-precision and clean-type AGV exploration in 2018, and upgrade the AGV positioning accuracy from 10mm to 5mm, and at the same time lay out the development and landing practice of heavy-duty AGV.
Xu Feng said that the establishment of the international robot today will deeply analyze the market from the perspective of equipment manufacturers, understand and carry out research on the forward-looking market, and hope to contribute to the development of the AGV industry with a more positive, healthy and positive attitude and image.
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