The reason is actually very simple. The experience of users on AR equipment is mainly through vision. Since passive light-emitting liquid crystal display devices have inherent difficulties in image layering, dynamic image performance, viewing angle, and response time, it is difficult to properly solve them. The active light-emitting OLED display device naturally becomes the best display carrier for AR technology due to the obvious technical advantages such as true color image, high contrast, fast response time, ultra-wide viewing angle, and extreme black display.
OLED organic display screen as a carrier of AR technology is a landmark in the color TV industry
The AR industry is booming globally. At the closing ceremony of the Rio Olympic Games in Brazil recently, the 2020 Olympic Games host in Tokyo, Japan, performed amazingly with 8 minutes of performances. The cute and technologically-impressive AR short film also spread to the Olympics. all around the world. In the eyes of technology peers, behind the 8-minute video in Tokyo is not just the image of propaganda, but also an industrial power of confidence in the future development of AR technology and expectations. As the "next big technology", AR technology has been highly concerned by top technology companies at home and abroad. Some research institutions predict that the market size of AR technology will reach 120 billion U.S. dollars in the next five years.
As a leader in the color TV industry, Skyworth is keenly aware of the application prospects of AR technology in the color TV industry and is the first to apply AR technology to color TV products. On August 29, 2016, Skyworth held the AR TV and National Day New Product Launching Conference in Beijing with the theme of “Seeing the world not seenâ€, and launched the world’s first AR smart TV and Skyworth OLED organic TV new S9D. Skyworth took the lead in integrating TV large screen and AR technology, and greatly improved the display effect of TV screens through the new technology of “seamless†integration of real-world information and virtual world information. This is a major technological breakthrough in China's color TV industry and even the world's color TV industry. It has a landmark significance.
OLED display technology, like AR technology, has attracted worldwide attention and is also seen as a new breakthrough in the growth of the industry by TV manufacturing. At the beginning of development, positioning high-end organic OLED TVs was widely recognized by many manufacturers and consumers for their high-quality, light-weight design and other technical advantages. According to the AVC industry chain data, global shipments of OLED TVs were 400,000 units in 2015, which was a four-fold increase from 2014; shipments of OLED TVs increased to 1.3 million units in 2016. It is expected that global OLED TV shipments will continue to climb in the next two years, and in 2016 to 2017, it will maintain a 400% growth rate in China. Many complete machine manufacturers represented by Skyworth have formed a firm OLED camp. This time, Skyworth introduced the world's first AR smart TV, using OLED organic display as the carrier of AR technology, and announced that a new era has arrived.
AR TV remains difficult to break in the field of hardware and software, but the prospect is huge
Judging from the experience of the world’s first AR smart TV conference, the experience of the current AR TV has begun to take shape in several areas such as games, education, and business. The on-site visitors are particularly curious about the AR experience area, and they are also asked about the experience. Staff Skyworth's plans for the future in AR. The application of children's educational applications, AR somatosensory games, sports and fitness, and shopping and fitting was demonstrated on the spot. The content was very rich. It is not difficult to see that Skyworth has achieved considerable strength in this aspect of technology research and development.
Of course, there are still some difficulties in the hardware and software fields of AR TV that have just been released. For example, at present, the number of AR application software is still relatively small, and it is concentrated in the smart phones and tablet computers. TV companies migrate their mobile small-screen AR application software to large-screen TVs. Naturally, there are many technical thresholds. At the same time, TV companies need to collaborate with related software companies to develop AR software for 4K resolution TV screen applications. At the AR upstream industry supply chain level, the performance of the camera and the speed of the TV GPU (graphics processor) have yet to be further improved, so that TV companies can continue to introduce AR TVs with more powerful and powerful features.
The software, systems, content, and hardware of the entire AR industry chain require companies from all walks of life to work together to improve. Therefore, in the next two or three years, AR technology can't be standardized on TVs, mainly in some high-end TV products or products targeted at special consumer groups. For example, AR applications in education and games are TVs. Machines create added value, giving users more levels of experience.
Liu Weizhi, Director of the Board of Directors, Vice President, and CEO of Skyworth Group, said with amazement that AR TV is an important part of Skyworth's future strategy. Currently, AR TV is still in the preliminary stage, and it is also a comparatively introductory stage. It is believed that AR will be used in the future. What is reflected on television is infinite. There are three main AR TV applications in the future. The first is the game. When playing a game, the big screen TV is much better than the small screen. The second is education. The third is video. In the video application, the AR The future business model is a new development and new expansion.
In fact, the history of TV industry development over the past century proves that all emerging display technologies start from “start†to “gradually improve†to “matureâ€. If you want to wait until everything is ready to enter the AR TV industry, daylily is cool. . AR TV, which is properly integrated with OLED display technology, has a huge market prospect and is worth looking forward to in the future.