This year, the US Consumer Electronics Show (CES) started on the 5th. The hottest focus is Amazon's voice assistant “Alexaâ€. At the CES show, Alexa-compatible devices can be seen everywhere, which is expected to become an important platform for future leading families. .
CNBC and the Seattle Times reported that Amazon released the audio-visual device “Echo†in 2014. The device has built-in Alexa, and users can ask Alexa to play music, switch lights, lock doors, place orders, and so on. It was very popular after the launch, and it sold millions of units just for the 2016 Christmas holiday. Other manufacturers have rushed to launch products that are compatible with Alexa at CES, including Whirlpool appliances, LG refrigerators, Lenovo amplifiers, and Samsung vacuum cleaners.
After the PC invaded the workplace, technology companies have been looking for equipment to implement smart homes, and now it seems that Alexa is expected to do so. One of the reasons Alexa can succeed is to integrate hardware from other vendors. Alexa is like the Microsoft Windows platform, just like the home operating system, open third-party players join, and the ecosystem is expanding.
Mark Mahaney, an analyst at RBC Capital Markets, said that although there are not many compatible home appliances, people can voice-activated orders without having to go out of their homes or turn on their computers. Consumers need to change their behavior patterns for a while, and Alexa is like Amazon's Trojan horse, quietly entering the refrigerator.
Technology critic Ben Thompson said that when switching smartphones every 2 or 3 years, it is easy to switch the operating platform; but the price of home appliances is higher, and the situation is different from that of mobile phones. If the home appliance purchased by the user is running smoothly with Alexa, it will not convert the platform.
Reuters reported that Amazon, the leading online retailer in the United States, claimed that global shipments exceeded 1 billion in the 2016 holiday season, setting a record for the company's history, and more than 72% of customers placed orders through mobile devices.
Jeff Wilke, CEO of Amazon Global Consumers, pointed out that Amazon Echo, the smart voice assistant device, has rushed to the sales leader No. 1 in a dark horse position, and even if it has increased production, it is still in short supply.
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